Realtors®, have you audited your social accounts lately?
It only takes a few minutes for someone online to read your social profiles, browse your website, or search your reviews to gather what they need to know about who you are. When potential leads or clients look online to learn about your credibility and reliability, ensure that your online presence represents professionalism and trust.
The time you dedicate to your online profile can have a profound impact on your real estate future. Social Media can transform your client base in ways you can't imagine! From start to finish, the goal is to build a foundation in a way that attracts either specific audiences or maintains your ideal client base. Take the time to sit down and focus on transcending your online presence into an eye-catching profile with depth and intentionality that viewers can't resist.
Have you ever looked up a person or company to see if they're legit? Don't worry, we all do it. Having a presence on social media instills trust in your current clients and prospects. A good rule of thumb is to build credibility and showcase who you are, starting with consistent branding. Take LinkedIn, for instance; having a quality headshot is the first photo your viewers will see on your page, along with the banner image and title. This will be the first thing viewers see as they discover who you are, and if done well, they will scroll for more.
The next step is creating a credible expertise shown across your page. Make sure your details in your home or about pages include your website and contact information; this is where you can dive into specialties. Throughout your feed, you will want to make sure your work experience matches your title in your bio, with an in-depth explanation of tips and tricks of what you do in your role, which is a bonus point for most.
At the end of your profile page, you will have the ability to endorse others, create testimonials, and share and like posts that your audience will find helpful. Creating engaging content on your page can be posts you liked, commented on, or shared. There can even be new content you find interesting and want to communicate with those who follow you.
Lastly, you are a Realtor®, and you serve your community and do it proudly. Remind your social sphere who you are and what you do. Get creative and think out of the box. Create original content, use videos, and tell stories of how you worked tirelessly around the clock to place a new family in their first home. Interview your clients with your phone and ask them to talk about how hands-on you were and how supportive you were during their transaction.
Make sure you follow and interact with like-minded professionals. Social media is a two-way street of communication, and by doing this, you will increase visibility and increase your clientele. The more you put yourself on social media, the easier it is for people to get to know you.
Samantha Minns
RWorld Content Writer
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